Bachelor of Design in Visual Communication

The Bachelor of Design in Visual Communication is a 3-year undergraduate degree program. It is a well-established and highly respected degree which attracts excellent industry support.  The basic theme of the program is to enhance the visual environment. Therefore students are encouraged to develop creative and innovative visual ideas and information through print, screen and interactive multimedia technologies. Visual communication program is best for those who can play artistically with words, images and audio in a diverse range.

Learning Outcomes 

Visual Communication students should be able to:

  • Demonstrate critical and innovative thinking to develop and implement solutions to visual communication problems.
  • Identify and evaluate the visual market needs to initiate projects and use technology consistent with industry standard
  • Use words, images and audio creatively to capture the attention of targeted audience.
  • Have the potential to build a visual identity.
Main Subjects
Major areas of study are as follow:
  • Communication Strategies
  • Conceptual Thinking
  • Design Process
  • Media
  • Publication
  • Typography
  • Advertising
  • Illustration
  • Interactive Media
  • Digital font design
  • Online Publishing
  • Digital audio-video
  • 3D Design and Animation

Career Opportunities

The scope and market potential for a specialist visual communication designer is expanding rapidly. There are tremendous opportunities for Visual Communication students.

  • Graphic Designer
  • Packaging Designer
  • Event Production Manager
  • Communications Manager
  • Stationery Designer
  • Set Designer
  • Magazine or Newspaper Designer
  • Web Page Designer
  • Exhibition Designer
  • Multimedia Designer
  • Photographer
  • Illustrator
  • Art Director
  • Design Journalist
  • Information Designer
  • Interactive Multimedia Designer
  • Design Educator
  • Animator