Jul 24, 2012 No Comments by

Marketing, being at the heart of the business, has seen evolutions in it with the passage of time. The contemporary one to witness is the surge in
Digital marketing’; Promotion of products and services via internet that includes social networking, blogging, online advertising banners, search engine optimization (help increase visibility of the website), and pay per clicks (PPC performs same function as SEO).

As the number of internet users worldwide stand at more than 1.2 billion. The digital age gives way to the opportunity to learn about and track customers; their consumption patterns and behaviors, and thus be better able to create products and services tailored to individual customer needs through inexpensive and cheap modes

On the other hand, traditional marketing’, which is dissemination of knowledge about the business’s offering squeezed into slogans, characters, logos, radio spot, billboards, print, and TV ads. All these activities tend to consume a hefty portion of the business budget and reach a comparatively smaller audience than through the digital marketing.

The technological boom has evolved the marketing activities with more attention given to digital marketing. As it is has the potential to reach a larger audience, facilitate speedy conversations between companies and consumers and sustain interest in a brand at a relatively lower cost. However, the persuasive methods applied to attract customers in retail stores or TV ads do not necessarily materialize online, paving way for the traditional form to retain its presence.

In the end it is nature of the business which guides the marketing patterns conducive to it. In some scenarios, traditional forms can work better than digital ones and vice versa.


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