Distribution and Retail


Distribution and retail are interconnected and interdependent professions which cannot survive without the existence of the other. Distribution process starts with determining requirements, acquiring them and distributing them to retailers and wholesalers. Hence distribution channels act as the middle agent between the producers and consumers.

Distribution is the part of the marketing mix (product, price, promotion, and place).  Hence distribution channels helps in the ‘place’ aspect of the marketing mix, making distribution largely a part of marketing activities.

 Most commonly found roles in distribution sectors are:

  • Ware house managers
  • Transport Managers
  • Director level positions
  • Sales Operational Managers
  • Forecasters
  • Marketing and Advertising positions

Eligibility criteria here is to take majors in marketing, business studies, management with specialized subjects in  supply chain, logistics and distribution management.


Retail refers to the very stage where goods and services are delivered to the end users after crossing the distribution procedure. Retailing includes all the activities involved in selling goods or services directly to customers for personal, non-business use. Any organization selling to final customers be it a manufacturer, wholesaler, or retailer is doing retailing.

An example here can be quoted off ‘WAL-MART’; frequently cited as a retailing pioneer, it has over 6oo stores overseas.

Retail management offers position like:

  • Retail store manager
  • Retail Area Manager
  • Retail Assistant Store Manager

To enter in the retail industry a degree with majors in retail management, supply chain and logistics, or marketing management would suffice.